21 May, 2012 (updated 10 minutes ago).

Protandim

LifeVantage
Type Public
Traded as OTCQBLFVN
Industry Nutrition, Skin Care products
Founded 2003
Headquarters Salt Lake City, Utah, United States
Area served United States, Canada, Japan, Mexico, Australia
Key people Douglas C. Robinson, David W. Brown, Kirby Zenger, Carrie McQueen, Joe M. McCord
Products Protandim, TrueScience
Revenue increase US$ 70.38 million (Dec 2011)[1]
Operating income US$ 11.61 million (Dec 2011)[2]
Website LifeVantage.com

Protandim is a patented dietary supplement marketed by LifeVantage Corporation (OTCQBLFVN; formerly LifeLine Therapeutics and Yaak River Resources, Inc), a Utah-based multilevel marketing company.[3] The manufacturers of Protandim claim the product can indirectly increase antioxidant activity by upregulating endogenous antioxidant factors such as the enzymes superoxide dismutase (SOD) and catalase, as well as the tripeptide glutathione by activating a transcription factor Nrf2. Like all dietary supplements, Protandim has not been evaluated by the U.S. Food and Drug Administration (FDA) and "is not intended to diagnose, treat, cure, or prevent any disease."[4]

Contents

LifeVantage Management

  • Douglas C. Robinson, President and Chief Executive Officer
  • David W. Brown, President (Chief Executive Officer from 2008-2011)
  • Kirby Zenger, Chief Operating Officer
  • Carrie McQueen, Chief Financial Officer
  • Joe M. McCord, Chief Science Officer

Protandim Composition

Protandim was invented by Paul R. Myhill and William J. Driscoll.[5] The product was originally produced under a manufacturing agreement with The Chemins Company of Colorado Springs, Colorado.[6] In July 2008, LifeVantage entered into a new manufacturing agreement with Cornerstone Research & Development, Inc. to produce Protandim, and with Wasatch Product Development, LLC to produce True Science skin cream.[7]

The product consists mainly of a blend of 5 ingredients (amounts per caplet listed in parentheses):

Additional ingredients include: calcium, croscarmellose sodium, magnesium stearate, microcrystalline cellulose, modified cellulose, silica, and stearic acid.

Protandim Side Effects

According to the manufacturer, the side effects of Protandim may include allergic responses, gastrointestinal disturbances (stomach ache, diarrhea, vomiting), headache, and rash of the hands and feet.[8]

Milk Thistle - The University of Maryland Medical Center suggests milk thistle may react with a variety of medications, including, anti-psychotics, anti-depressants, anti-seizure medications, blood-thinning drugs, anti-cancer agents, and cholesterol-lowering drugs. If you take any of these medications, checking with your doctor before taking Milk Thistle."[9] A 2007 peer reviewed article suggests milk thistle extracts are known to be safe and well tolerated, and toxic or adverse side effects observed in the reviewed clinical trials seem to be minimal.[10]

Research

Overview

Nine research studies of Protandim have been published as of 2011; all but two[11][12] were conducted in in vitro or in vivo animal models. Six of the studies were conducted, written, and/or funded in whole or in part by LifeVantage and its predecessor Lifeline Therapeutics.[11][13][14][15][16][12]

Lifevantage advertises Protandim as a Nrf2 activator.[17] A 2003 study showed that Nrf2 and heme oxygenase 1 are induced by low doses of curcumin, (a chemical constituent of turmeric and one of the principal ingredients in Protandim) in isolated kidney epithelial cells.[18]

A 2008 review article noted that Protandim is one of many supplements that claim to act as antioxidants, but that changes in TBARS levels and increases in the levels of antioxidant enzymes in response to a treatment do not provide a reliable indication that the treatment has an antioxidant effect, since the same responses are produced by pro-oxidant compounds that induce oxidative stress. The authors suggested that measurement of isoprostanes might be a better indication of lipid peroxidation and oxidative damage to DNA.[19]

A review by Science-Based Medicine of eight peer-reviewed studies found insufficient evidence to support its usefulness. Dr. Harriet Hall states, "We simply don’t know enough at this point to recommend Protandim for treatment or prevention of any disease, for anti-aging, for making people feel healthier or more energetic, or for anything else."[20]

Human Clinical Studies

Two studies of Protandim have been conducted in humans subjects. One of these studies, a non-randomized, non-controlled trial, reported that Protandim increased the levels of the antioxidant enzymes SOD and catalase while reducing TBAR levels.[11][21]

The second study, a double-blinded, randomized, placebo-controlled trial published by McCord and colleagues in 2012, examined the effect of Protandim on pulmonary oxidative stress and alveolar epithelial permeability in 30 recovering alcoholics.[12] Protandim (14 subjects at a dose of 1350 mg/day; double the daily dose recommended by the manufacturer) or placebo (in 16 subjects) were administered for 7 days. Relative to placebo-treatment, Protandim had no significant effects on alveolar epithelial permeability or on oxidative stress, epithelial growth factor, fibroblast growth factor, interleukin-1β, and interleukin-10 levels in bronchoalveolar lavage fluid. Treatment with placebo, however, produced a significant reduction in plasma levels of TBARs, a marker of oxidative stress (i.e., lipid peroxidation).

In vitro and animal studies

In studies published by LifeVantage executive Joe McCord and colleagues, it was reported that Protandim increased glutathione levels in isolated cells[13] and that intraperitoneal injection of an alcohol-based extract of Protandim could suppress skin tumor incidence in an experimental model in mice[14][22] and result in suppression of p53 and induction of MnSOD in isolated mouse epidermal cells in vitro.[22]

An in vitro gene expression microarray study published by Dr. McCord and associates in 2011 examined the effect of Protandim on gene expression profiles in human primary vascular endothelial cells and a SK-N-MC human neuroblastoma-derived cell line. Protandim was found to upregulate Nrf-2 and to modulate the expression of a variety of other genes.[23]

Another study conducted by Dr. McCord and associates investigated the effect of intraperitoneal injection of an alcohol-based extract of Protandim in an experimental model of pulmonary hypertension in rats. It was reported that the extract induced myocardial nuclear factor E2-related factor 2 and heme oxygenase 1, prevented a loss of myocardial capillaries, minimized fibrosis and preserved RV function [24]

Other studies by McCord and colleagues have examined the effects of Protandim on fibrosis in a rodent model of Duchenne muscular dystrophy (DMD)[15] and the effects of an alcohol extract of Protandim in an in vitro saphenous vein graft model.[25] In a study investigating the effects of various agents on skeletal muscle tissue function in an in vitro model of DMD, compounds used clinically for DMD treatment, such as the glucocorticoids, were found to produce a potentially beneficial increase in muscular contractile force, while Protandim produced the opposite effect, significantly inhibiting contractile force.[26]

Legal Issues

In 2009, LifeVantage was sued by Utah-based Zrii LLC, a marketer of nutritional fruit drinks endorsed by Deepak Chopra, based on allegations that LifeVantage had conspired with former Zrii executives to “ruin the company” and take it over “on the cheap” following a “mass exodus” of Zrii distributors to LifeVantage. The case was closed in December 2009 following LifeVantage’s settlement payment of $400,000 to Zrii.[27]

On October 14, 2011, Burke Hedges, a former high-level LifeVantage distributor, filed a lawsuit with the Utah District Court against LifeVantage and its executives, seeking $3 million in punitive damages over allegations of wrongful termination and tortious interference.[28]

Advertising and Sponsorship

On June 20, 2007, LifeVantage announced that it had entered into a 3-year agreement with TV personality Montel Williams to act as a spokesperson for the company’s products.[29] On September 15, 2011, LifeVantage entered into a similar 2-year agreement with entertainer Donny Osmond, stipulating that the company would pay Osmond for various promotional appearances and video recordings and commissions for sales of LifeVantage products.[30]

References

  1. ^ http://finance.yahoo.com/q/ks?s=LFVN.OB+Key+Statistics
  2. ^ http://finance.yahoo.com/q/ks?s=LFVN.OB+Key+Statistics
  3. ^ LifeVantage Corporation"www.lifevantage.com". http://www.lifevantage.com/company-about.aspx. Retrieved 29 March 2010. 
  4. ^ This statement or disclaimer is required by US law (DSHEA) when a manufacturer makes a structure/function claim on a dietary supplement label within the United States of America. "FDA: Overview of Dietary Supplements". http://www.fda.gov/Food/DietarySupplements/ConsumerInformation/ucm110417.htm. Retrieved 25 March 2010. 
  5. ^ US 7,241,461, Myhill, Paul R. & William J. Driscoll, "Composition for alleviating inflammation and oxidative stress in a mammal.", issued 10 July 2007 
  6. ^ "LIFEVANTAGE CORP - 10KSB/A [Filed 06 January 2006"]. sec.edgar-online.com. http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHtmlSection1?SectionID=4152483-6451-43174&SessionID=n1mvHjaFdF12g77. Retrieved 2011-02-05. 
  7. ^ http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=8164388-16511-132473&type=sect&dcn=0001193125-11-258536
  8. ^ "FAQ". protandim.com. http://www.protandim.com/faq. 
  9. ^ "University of Maryland School of Medicine". www.umm.edu. http://www.umm.edu/altmed/articles/milk-thistle-000921.htm. 
  10. ^ http://www.ncbi.nlm.nih.gov/pubmed/17548793
  11. ^ a b c Nelson, Sally K.; Bose, Swapan K.; Grunwald, Gary K.; Myhill, Paul; McCord, Joe M. (2006). "The induction of human superoxide dismutase and catalase in vivo: A fundamentally new approach to antioxidant therapy". Free Radical Biology and Medicine 40 (2): 341–7. doi:10.1016/j.freeradbiomed.2005.08.043. PMID 16413416. 
  12. ^ a b c "Protandim(R) does not influence alveolar epithelial permeability or intrapulmonary oxidative stress in human subjects with alcohol use disorders". Am J Physiol Lung Cell Mol Physiol Jan 20. [Epub ahead of print]. 2012. PMID 22268125. http://www.ncbi.nlm.nih.gov/pubmed/22268125. 
  13. ^ a b Velmurugan, K; Alam, J; McCord, J; Pugazhenthi, S (2009). "Synergistic induction of heme oxygenase-1 by the components of the antioxidant supplement Protandim". Free Radical Biology and Medicine 46 (3): 430–40. doi:10.1016/j.freeradbiomed.2008.10.050. PMID 19056485. 
  14. ^ a b Liu, Jianfeng; Gu, Xin; Robbins, Delira; Li, Guohong; Shi, Runhua; McCord, Joe M.; Zhao, Yunfeng (2009). "Protandim, a Fundamentally New Antioxidant Approach in Chemoprevention Using Mouse Two-Stage Skin Carcinogenesis as a Model". PLoS ONE 4 (4): e5284. doi:10.1371/journal.pone.0005284. PMC 2668769. PMID 19384424. //www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pmcentrez&artid=2668769. 
  15. ^ a b Qureshi, Muhammad Muddasir; McClure, Warren C.; Arevalo, Nicole L.; Rabon, Rick E.; Mohr, Benjamin; Bose, Swapan K.; McCord, Joe M.; Tseng, Brian S. (2010). "The Dietary Supplement Protandim® Decreases Plasma Osteopontin and Improves Markers of Oxidative Stress in Muscular DystrophyMdxMice". Journal of Dietary Supplements 7 (2): 159–178. doi:10.3109/19390211.2010.482041. PMC 2926985. PMID 20740052. //www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pmcentrez&artid=2926985. 
  16. ^ Hybertson BM, Gao B, Bose SK, McCord JM (2011 Oct 15. (Epub ahead of print)). "Oxidative stress in health and disease: The therapeutic potential of Nrf2 activation". Mol Aspects Med 32 (4-6): 234–46. doi:10.1016/j.mam.2011.10.006. PMID 22020111. 
  17. ^ {{cite web |url=http://www.protandim.com/faq/ |title=FAQ |publisher=protandim.com
  18. ^ Balogun E, Hoque M, Gong P, Killeen E, Green CJ, Foresti R, Alam J, Motterlini R (2003). "Curcumin activates the haem oxygenase-1 gene via regulation of Nrf2 and the antioxidant-responsive element". Biochem J 371 (10): 887–95. doi:10.1042/BJ20021619. PMC 1223348. PMID 12570874. //www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pmcentrez&artid=1223348. 
  19. ^ Knasmüller, Siegfried; Nersesyan, Armen; Mišík, Miroslav; Gerner, Christopher; Mikulits, Wolfgang; Ehrlich, Veronika; Hoelzl, Christine; Szakmary, Akos et al (2008). "Use of conventional and -omics based methods for health claims of dietary antioxidants: a critical overview". British Journal of Nutrition 99: ES3–52. doi:10.1017/S0007114508965752. PMID 18503734. 
  20. ^ Hall, Harriet. "Pursued by Protandim Proselytizers". Science-Based Medicine. http://www.sciencebasedmedicine.org/index.php/pursued-by-protandim-proselytizers/. Retrieved 12 November 2011. 
  21. ^ Alison McCook (February 2006). "Your Money for Your Life". The Scientist 20 (3): 33. http://www.the-scientist.com/article/display/23192/#ixzz1DA5Ng18E. 
  22. ^ a b Robbins D, Zhao Y (23 March 2011). "The role of manganese superoxide dismutase in skin cancer.". Enzyme Res Epub: 409295. doi:10.4061/2011/409295. PMC 3092576. PMID 21603266. //www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pmcentrez&artid=3092576. 
  23. ^ http://www.sciencedirect.com/science/article/pii/S0098299711000501
  24. ^ Bogaard, H. J.; Natarajan, R.; Henderson, S. C.; Long, C. S.; Kraskauskas, D.; Smithson, L.; Ockaili, R.; McCord, J. M. et al (2009). "Chronic Pulmonary Artery Pressure Elevation Is Insufficient to Explain Right Heart Failure". Circulation 120 (20): 1951–1960. doi:10.1161/CIRCULATIONAHA.109.883843. PMID 19884466. 
  25. ^ Joddar, Binata; Reen, Rashmeet K.; Firstenberg, Michael S.; Varadharaj, Saradhadevi; McCord, Joe M.; Zweier, Jay L.; Gooch, Keith J. (2011). "Protandim attenuates intimal hyperplasia in human saphenous veins cultured ex vivo via a catalase-dependent pathway". Free Radical Biology and Medicine 50 (6): 700–9. doi:10.1016/j.freeradbiomed.2010.12.008. PMID 21167278. 
  26. ^ Vandenburgh H, Shansky J, Benesch-Lee F, Skelly K, Spinazzola JM, Saponjian Y, Tseng BS (2009). "Automated drug screening with contractile muscle tissue engineered from dystrophic myoblasts". FASEB J 23 (10): 3325–34. doi:10.1096/fj.09-134411. PMID 19487307. http://www.fasebj.org/content/23/10/3325.long. 
  27. ^ Harvey, Tom (12/23/2009). "Supplement company Zrii settles suits against rebellious ex-managers: LifeVantage pays $400,000 in dispute stemming from failed takeover attempt". Salt Lake Tribune. http://www.daily-times.com/ci_14059464. Retrieved 6 November 2011. 
  28. ^ "Burke Hedges V. Lifevantage Corporation". United States District Court for the District of Utah: Civil No. 110918424. October 14, 2011. 
  29. ^ "Montel Williams and LifeVantage Corporation Sign License Agreement to Promote Science-Based Dietary Supplement Products". LifeVantage Press Release. http://www.thefreelibrary.com/Montel+Williams+and+LifeVantage+Corporation+Sign+License+Agreement+to...-a0165307611. Retrieved February 15, 2012. 
  30. ^ "LFVN Form 8-K". SEC.gov. September 20, 2011. ftp://ftp.sec.gov/edgar/data/849146/0001299933-11-002833.txt. Retrieved November 7, 2011. 

External links

Protandim anti-aging breakthrough - ABC Primetime bodyhonest.com

Protandim anti-aging breakthrough - ABC Primetime bodyhonest.com

bodyhonest.com Protandim is the only supplement clinically proven to reduce oxidative stress by an average 40%, slowing down the cell aging process to the level of a 20 year-old.

protandim  lifevantage  oxidative stress  antioxidant  

Protandim Facts Since ABC Primetime Video took place:

Protandim Facts Since ABC Primetime Video took place:

Since the ABC Primetime special aired 7 yrs ago, featuring Protandim, many more studies of validation have taken place. Watch this 9 min. video to do your due diligence. www.wpbglobal.com

Lifevantage  Matt Leavitt  Nancy Leavitt  fit4excellence.com  

NBC Today Show looks at Protandim

NBC Today Show looks at Protandim

NBC Today Show looks at Protandim by LifeVantage, presented by www.lifegenenow.com, a Protandim Distributor

Protandim  Health  Wellness  Anti-Aging  

ABC Primetime and Protandim Update

ABC Primetime and Protandim Update

Protandim is an anti-aging breakthrough. Developed after 40 years of research exclusively for LifeVantage and featured on ABC, NBC, PBS, in The Wall Street Journal, and described in CNN Chief Medical Correspondent Dr. Sanjay Guptas book, Chasing Life, Protandim reverses cell aging in your genes.

Protandim  lifevantage  Dr. mccord  

Montel Williams, MS and Protandim®

Montel Williams, MS and Protandim®

Montel Williams shares his experience using Protandim® more accurately, what he noticed when he was unintentionally off the now scientifically proven herbal product. PROTANDIM® DESTROYS MILLIONS OF FREE-RADICALS PER SECOND Years before Protandim® moved to the direct sales arena of Network Marketing, ABC PRIMETIME LIVE ran this story on the potentially life changing product. Now many of the peer reviewed, published studies are done and there's proof that Protandim® does an amazing job of triggering your DNA inside your cells to produce your own natural antioxidants by your body... for your body. And it's all natural herbs. The unique blend of phytonutrients in Protandim® signal your body's genes to produce special antioxidant enzymes, SOD, CAT (catalase), and Glutathione, that work together as the bodys first line of defense against free radicals. These enzymes are catalytic, which means that SOD, CAT and GSH are not used up when they neutralize free radicals. A single daily caplet of Protandim® creates a cascade of your bodys natural catalytic antioxidants that are able to destroy millions of free radicals per second, on a continuous basis - 24/7. Ron Maurer - LifeVantage Independent Distributor of Protandim® 206.203.2240

Dr. Joe mccord  Dr. David Perlmutter  truescience skin care  anti-aging cream  

Donny Osmond talks Protandim

Donny Osmond talks Protandim

Here is Donny Osmond on Dr Phil 2/8/2012 and talks about his "secret" to his youthful look. Spoiler alert, his secret is Protandim from Lifevantage

Protandim  Anti  Aging  health  

New Protandim Video

New Protandim Video

From the company Lifevantage formerly Lifeline Therapeutics who's Protandim product was featured on ABC Primetime

Health  Wellness  Anti-Aging  Vitamins  

Cassie and Protandim

Cassie and Protandim

Cassie is my 8 year old yellow lab who has been diagnosed with hip dysplasia & arthritis for the past couple years. She also tore her ACL on her back right knee in late spring of 2011.

how  to  health  vitamin  

Anti Aging Supplements- Protandim®

Anti Aging Supplements- Protandim®

www.AntiAgingTruth.info Incredible opportunity to become involved with the company, LifeVantage, maker of Protandim®. This company is in "pre-launch status". The unique blend of phytonutrients in Protandim® signals your cells to produce powerful antioxidant enzymes, SOD (superoxide dismutase) and CAT (catalase), which work synergistically to neutralize more free radicals than any "consumable" antioxidants. The results of a new peer-reviewed study (Free Radical Biology & Medicine) clearly demonstrate that Protandim® produces a 300 percent increase in glutathione, which is a key antioxidant and anti-aging factor More information is available at www.AntiAgingTruth.info or http

anti  aging  home-based  business  

Protandim and Multiple Sclerosis

Protandim and Multiple Sclerosis

BeyondAntioxidants.com Hear Lisa as she explains what effect Protandim has had on her Multiple Sclerosis, Protandim is a Nrf2 activator and decreased oxidative stress an average of 40%. Free radicals and oxidative stress have been found to be factors in many chronic diseases. For more information on oxidative stress go to pubmed.org.

Multiple sclerosis Protandim  health  MS  Nrf2 activator  

Dr Joe McCord June 2010 talks about Protandim, Addictions, Metabolic Syndrome, etc

Dr Joe McCord June 2010 talks about Protandim, Addictions, Metabolic Syndrome, etc

8aloha.com Definitions Explained - Nutrigenomics - Protandim is a Nrf2 activator, protein is master regulator - Every gene has a "dimmer" switch, Protandim moves switch up or down - Survival genes encoding, antioxidant genes, anti-inflammatory genes, antifibrosis genes Powerpoint shows cell structure and how Nrf2 activator "works" ------------------------------- At about minute ten (10) 1 Protandim -- Management of Addictive Behaviors -- stop Smoking, cocaine, etc. Haven't been validated in research yet, but has good possibilities with Protandim. Powerpoint shows cell structure and what happens when brain exposed to drugs like nicotine. "how diabolical the mechanism of getting hooked is" Protandim might be useful in reducing longing, research to come 2 New Research on Protandim and Metabolic Syndrome by major scientist in the field, increased risk of heart disease, defined by 4 (any 2 defines syndrome) central obesity,elevated triglycerides, hypertension, fasting plasma glucose 3 Protandim affects PON 1, positively affects heart disease, diabetes, muscular dystrophy

protandim  dr joe mccord  diabetes  heart disease  

Stop Your Clock with Protandim

Stop Your Clock with Protandim

Protandim is a clinically proven synergy of 5 herbs used in Chinese and ayurvedic medicine that turns on the DNA through a pathway called Nrf2, this dramatically slows the cellular aging process! It turns on hundreds of genes that produce your body's own protective enzymes.

Protandim  stop your clock  stop my clock  Dr. Joe mccord  

SKIN CANCER & PROTANDIM

SKIN CANCER & PROTANDIM

NOTE: Daily Life Source is looking for distributors to help get the word out about Protandim. If you would like a free and no obligation introduction to this business please contact us. We can do the presentation by phone or SKYPE. Dr. Joe McCord explains the Pubmed.gov study on how Protandim affected skin cancer in mice. For more information please visit www.DailyLifeSource.com. * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

invention  protandim  Dr. mccord  lifevantage  

ADDICTION & Protandim

ADDICTION & Protandim

Dr. McCord explains how cocaine and nicotine affect the brain and how Protandim alters their effects.NOTE: Daily Life Source is looking for distributors to help get the word out about Protandim. If you would like a free and no obligation introduction to this business please contact us. We can do the presentation by phone or SKYPE. www.DailyLifeSource.com contact us there. Thanks . * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

invention  protandim  Dr. mccord  lifevantage  

The Protandim Workout!

The Protandim Workout!

Order PROTANDIM at www.undergroundwellness.com ! International orders available! I'm not a big supplement guy, but Protandim is the most legit supplement I have EVER seen or taken. The recovery between workouts is just stupid! Be sure to go to www.pubmed.gov , where you can find SEVEN peer-reviewed published studies on the actual product (not just the ingredients). Harvard. LSU. The Ohio State University. Protandim is PROVEN to reduce oxidative stress by an average of 40 percent! That's HUGE! It boosts your glutathione by 300% Glutathione is essential for muscle recovery and detoxification. Yeah, it's an MLM product, but I don't care. It's just too awesome a product to blow off. There WILL be a day when everyone takes Protandim. I guarantee that! Check it out! LISTEN to our Protandim radio show - http Want Proof that Protandim works? www.undergroundwellness.com Order at www.undergroundwellness.com Catch NEW videos and blogs at www.undergroundwellness.com ! Sign up on the website to receive video notifications. TWEET ME at http ORDER Protandim at www.undergroundwellness.com www.facebook.com www.facebook.com www.blogtalkradio.com

protandim  muscle  recovery  bodybuilding