21 May, 2012 (updated 7 minutes ago).
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| URL | pinterest.com |
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| Registration | Required for full functionality |
| Available language(s) | English |
| Created by | Paul Sciarra, Evan Sharp, and Ben Silbermann |
| Launched | March 2010 |
| Alexa rank |  39[1] |
| Current status | Open beta[2] |
Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, 're-pin' images to their own collections and/or 'like' photos. Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting"[3] via a global platform of inspiration and idea sharing. Pinterest allows its users to share 'pins' on both Twitter and Facebook, which allows users to share and interact with a broad community.[citation needed] Founded by Ben Silbermann, of West Des Moines, Iowa,[4] the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors. It is one of the “fastest growing social services in the world.”[5]
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Pinterest is similar to earlier social, image bookmarking systems based on the same principle, such as David Galbraith's 2005 project Wists.[6]
Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta.
Early in 2010, the company's investors and co-founder Ben Silbermann tried to interest a New York-based magazine publishing company in buying Pinterest. The publisher declined to meet with the founders.[7]
Silbermann said he personally wrote to the site's first 5,000 users offering his personal phone number and even meeting with some of its users.[8]
The launch of an iPhone app in early March 2011 brought in a more than expected amount of downloads.[7]
Pinterest investors Kevin Hartz and Jeremy Stoppelman reached out in the summer to venture capital firm Andreessen Horowitz partner Jeff Jordan to interest the firm in investing in it. The firm took notice and led a $27 million funding round at a $200 million valuation in early fall.[7][9]
Nine months after launch the website had 10,000 users. Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011.[8]
On August 16, 2011, Time magazine listed Pinterest in its "50 Best Websites of 2011" article.[10]
The Pinterest app for iPhone was last updated in February 2012,[11] and an iPad app is currently in-development.[8] Pinterest Mobile, launched September 2011, is the version of website for non-iPhone users.[12]
In December 2011, the site became one of the top 10 largest social network services, according to Hitwise data, with 11 million total visits per week.[13] The next month, it drove more referral traffic to retailers than LinkedIn, YouTube, and Google+.[14][15] The same month, the company was named the best new startup of 2011 by TechCrunch.[16] Noted entrepreneurs and investors include: Jack Abraham, Michael Birch, Scott Belsky, Brian Cohen, Shana Fisher, Ron Conway, FirstMark Capital, Kevin Hartz, Jeremy Stoppelman, Hank Vigil, and Fritz Lanman. [17]
In January 2012 comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.[18] Pinterest's wide reach helped it achieve an average of 11 million visits each week in December 2011. Most of the site's users are female.
At the South By Southwest Interactive conference in March 2012, Silbermann announced revamped profile pages were being developed and would be implemented soon.[8]
On March 23, 2012 Pinterest unveiled updated terms of service that eliminated the policy that gave it the right to sell its user's content.[19] The terms would go into effect April 6.[20]
According to Experian Hitwise the site became the third largest social network in the United States in March 2012, surpassing Linkedin and Tagged.[21]
Co-founder Paul Sciarra left his position at Pinterest in April 2012 for a consulting job as entrepreneur in residence at Andreessen Horowitz.[22]
Pinterest users can upload, save, sort and manage images, known as pins, and other media content (ie. videos) through collections known as pinboards.[23] Pinboards are generally themed so that pins can easily be organized, categorized and discovered by other users. Pinterest acts as a personalized media platform, whereby your own content as well as anyone elses uploaded pins can be browsed on the main page. Users can then save their favourite pins to one of their own boards using the “Pin It” button. Content can also be found outside of Pinterest and similarly uploaded to a board via the “Pin It” button which can be downloaded to the bookmark bar on a web browser.[24]
There are several ways to register a new Pinterest account. Potential users can either receive an invitation from a friend already registered, or request an invitation directly from the Pinterest website. An account can also be created and accessed by linking Pinterest to a Facebook or Twitter profile. When a user re-posts or “re-pins” an image to their own board, they have the option of notifying their Facebook and Twitter followers; this feature can be managed on the settings page.[25] Users that choose to log into Pinterest via Facebook must currently be using Facebook's "Timeline" format.[26][27]
On the main Pinterest page, a "pin feed" appears, displaying the chronological activity from the pinterest boards that a user follows.[28] When browsing for new boards and relevant pins, users can visit a "Tastemakers" page that recommend pinboards with content similar to previous pins saved by a user.[23] For both guests and Pinterest users, there are currently four main sections to browse: everything, videos, popular and gifts. These subcategories provide an organized system of browsing, which helps fellow users to connect and share interests.
Quick links to Pinterest include the "pin it" button that can be added to the bookmark bar of a web browser, "Follow me" and "Pin it" buttons added to personal website or blog page,[24] and the Pinterest iPhone application available through the App Store.[29]
The website has proven especially popular among women.[30] The most popular categories on Pinterest that got the most popular pins are food & drink, DIY & crafts, and women's apparel.[31]
In March of 2012, law enforcement is using Pinterest to reach new audiences beginning with the Kansas City Police Department in Missouri.[32]
Pinboards can be used by educators to plan lessons. Teachers can pin sites for later referral. Students can pin and organize sources and collaborate on projects.[33]
The site has been popular with American women and, in 2012, it was reported that 83% of the U.S. users were women. In Britain, however, 56% of the users were male and their age profile was different too, being about 10 years younger than in the U.S., where the age range was typically 35-44.[34]
For January 2012 comScore reported the site had 11.7 million unique U.S. visitors, making it the fastest site ever to break through the 10 million unique visitor mark.[18] comScore recorded a unique users moving average growth of 85% from mid-January to mid-February and a 17% growth from mid-February to mid-March.[35]
Much of the service's early user base consisted of infrequent contributors. The site's user growth, which slowed in March 2012, could pick up as the site's user base solidifies around dedicated users according to a comScore representative.[36]
Pinterest was first conceptualized in December 2009 by co-founders Ben Silbermann and Paul Sciarra. The first prototype was launched in March 2010 where it was available to a small group of colleagues and family members.[37] Since its inception three years ago, it has developed into a well-funded site financially supported by a group of successful entrepreneurs and investors including: FirstMark Capital, Jack Abraham (Milo), Michael Birch (Bebo), Scott Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angel), Kevin Hartz (EventBrite), Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman, and Brian S. Cohen.”[38] As Pinterest continues to grow and develop, so does its business opportunity as a promising marketing platform, especially in terms of data collection for retail companies and marketing strategists.
In early 2011, the company secured a $10 million USD Series A financing led by Jeremy Levine of Bessemer Venture Partners. In October 2011, the company secured $27 million USD in funding from Andreessen Horowitz, which valued the company at $200 million USD.[39] Pinterest has received further funding from Andreessen Horowitz in the form of a Series B investment valued at $37.5 million USD.[40] Pinterest currently uses the Skimlinks server to generate income by modifying users' affiliate links to commercial sites. This works by replacing the original affiliate tracking code with Pinterest's tracking code, where any payment is passed to Pinterest instead of the original affiliate.[41][42]
In other words, Pinterest receives a portion of the sale when a user purchases an item since Pinterest connects (seamlessly through Skimlinks) users directly to the company’s commercial website. Unfortunately the model “does not seem to add up to a major amount of money, because a large majority of posts originate from Tumblr and Facebook, and are not commercial products."[43]
Retail companies have taken advantage of Pinterest for advertising and style trending. The web design provides an ideal layout for “style conscious retailers",[44] where products can easily be visualized within a consumer context. Companies like The Gap, Chobani, Nordstrom and West Elm use Pinterest as a tool for online referrals that link users with similar interests to a company.[44] The Gap has arguably taken the biggest initiative in their use of Pinterest, employing their own themed pinboards such as “Denim Icons” and “Everybody in Gap”.[44]
Baynote founder Scott Brave sees Pinterest as an ideal environment to collect affinity data; a resource that holds the potential for substantial demand and income. This data “reveals valuable relationships between consumer behaviours, products and content”, where it can be collected and sold as marketing analysis.[45]
Pinterest has a notification system which allows copyright holders to request that content be removed from the site. The Digital Millennium Copyright Act (DMCA) safe harbor status of Pinterest has been questioned given that it actively promotes its users to copy to Pinterest, for their perpetual use, any image on the internet. Pinterest users cannot claim safe harbor status and as such are exposed to possible legal action for pinning copyrighted material.[46]
A "nopin" HTML meta tag was released by Pinterest on February 20, 2012 to allow websites to opt out of their images being pinned. On February 24, 2012 Flickr implemented the code to allow users to opt out their photos.[47]
Pinterest released a statement in March 2012 saying it believed it was protected by the DMCA's safe harbor provisions.[48] No major copyright lawsuits have emerged as of March 2012.[35]
In early May 2012 the site added automatic attribution of authors on images originating from Flickr, Behance, YouTube and Vimeo. Automatic attribution was also added for Pins from sites mirroring content on Flickr. At the same time Flickr added a Pin shortcut to its share option menu to users who have not opted out of sharing their images.[49]
A Scientific American article criticized Pinterest's self-imposed ownership of user content stating that "Pinterest’s terms of service have been garnering a lot of criticism for stating in no uncertain terms that anything you “pin” to their site belongs to them. Completely. Wholly. Forever and for always."
Pinterest's Terms of Service stated:
"By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services."[50]
Under the terms all personal, creative and intellectual property posted to the site belonged to the website and could be sold.
The fact that the content could be sold particularly unsettled another Scientific American blogger who said, "Problematically in the same paragraph, Pinterest states: 'Cold Brew Labs does not claim any ownership rights in any such Member Content'. So which is it? Do they claim ownership to the content or not? And what are they planning to sell, anyway?"[51]
In March 2012 Pinterest unveiled updated terms of service that ended the site's claims of ownership once implemented in April. "Selling content was never our intention," said the company in a blog post.[19][20]
In February 2012, photographer and lawyer Kirsten Kowalski wrote a blog post explaining how her interpretation of copyright law led her to delete all her infringing pins.[52] The post contributed to scrutiny over Pinterest's legal status.[48] The post went viral and reached founder Ben Silbermann who contacted Kowalski to discuss making the website more compliant with the law.[52]
Content creators on sites such as iStock have expressed concern over their work being reused on Pinterest without permission. Getty Images said that it was aware of Pinterest's copyright issues and was in discussion with them.
A meta tag was released by Pinterest in February 2012 to allow websites to opt out of their images being pinned.[47]
At the 2012 Webby Awards Pinterest won best social media app and people's voice award for best functioning visual design.[52]
Many third party developers have created web-apps, browser extensions, and even podcasts devoted to Pinterest. These items range from analytics, to enlarging the images on Pinterest's website.
Social engineering of Pinterest users by scammers to propagate surveys promising free products was noted by computer security firms Symantec and Trend Micro in March 2012. Scam images, often branded with a well-known company name like Starbucks, offer incentives such as gift cards for completing a survey. Once the link in the description is clicked, users are taken to an external site and asked to re-pin the scam image. Victims are phished for their personal information and the promised free product is never delivered.[53]
Other scammers have capitalized on the lack of an official Google Play app. Low-quality Pinterest apps purporting to be official have appeared that generate ad revenue or monitor the downloader's activity.[54]
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thestoriesofa2z.com
www.lockergnome.com Pinterest is a fairly new social network -- wait! Don't go away! I know, I know. I can hear you from here saying, "Another social network?" But really, this one's different, and Kelly Clay (herself in the 'there are too many social networks' boat) tells you why she loves Pinterest -- and why you should, too. What do you find Pinteresting? You can watch the entire TLDR episode here: www.youtube.com twitter.com facebook.com
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Gavin Baker, Director of digital media at Moxley Carmichael shares with WBIR's Emily Stroud about the recent rise of social media site, Pinterest.com. www.wbir.com
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www.lockergnome.com - You've likely heard about Pinterest by now; it's the hot new social bookmarking service that allows users to curate interesting content they find anywhere on the Internet by "pinning" the content to their profile on Pinterest. Here are four unique ways you can use Pinterest beyond pinning — and pining — after your dream vacation and/or wedding. You can watch the entire live TLDR episode here: youtu.be www.gnomies.com http profiles.google.com twitter.com www.facebook.com
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For more fun and easy hairstyle ideas, please visit... www.cutegirlshairstyles.com I promised in my last video to let you all know a little more about me and my interests! Here I show you how to use a new social site called Pinterest (http to pin all of your favorite things in an easy and fun way! If you can picture Pinterest like a virtual cork board where you can pin pictures and stuff, you will see how fun this can be! You can follow your friends and share pins between you! Rather than emailing or posting to our FB group a link to a hairstyle photo you would like to see me try, I also show you how to @mention (@Mindy "MrsHairdo") me in a pin so that it shows up on my board also! This will be the easiest way for me to keep track of all of your hairdo requests! Then, based upon the number of likes any style gets... I can put that style to the top of the queue! Does that make sense? I am warning you now... Pinterest is highly addictive! Follow us and Pin Away! Please don't forget to follow our Facebook fan page.. www.facebook.com
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All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by "pinning" them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and "repin" the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. "Pins" help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community. Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular "Pin It To Win It" infographic. The video details the social site's demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined. The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest ...
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brideappeal.com or http - If you're a wedding professional using Pinterest to get found by more brides, then you'll want to make sure you're optimizing it for search engines. This tutorial shows you a few key ways to use SEO on your Pinterest profile.
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We pin inspiring stuff on Pinterest everyday, but never seem to get around to doing any of the projects ourselves. Until now...
TheNextWeb: Last Week in Asia: Rakuten leads Pinterest round, Baidu gets mobile, Web blocking in India and more http://t.co/uSy8eGPq by @jonrussell
TheNextWeb: Burpple wants its Path-meets-Pinterest app to be your personal food journal http://t.co/lC2tkdEg by @jonrussell
Slooh: Ring of Fire coming soon - #solar #annular http://t.co/Krfh1o4e http://t.co/uL16xR4n
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GarethDotDesign: RT @phillirose: “@DashBurst: Pinterest Users More Likely To Buy, Spend x 2 As Much As Twitter, Facebook refs [STUDY] http://t.co/xAj6SW9w”
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liabaka: http://t.co/Exoo248O : a land filled with treasures *_________* cc: @yuliasari_eka
skrishna: Enjoying pinning things to My BEA Bag board on @pinterest a little too much.
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Calescence: Jung Lee, My heart is yours, C-type Print, Diasec, 170x136cm, 2010, ONE AND J http://t.co/sprNfeeu
FCM08: Paz Vega stuns crowd at the 2012 Cannes Film Festival. Dress by new couture designer Stephane Rolland. http://t.co/9G4fpOyU via @pinterest
jenniferwindrum: MediaPost Publications Curalate Analyzes Pinterest Images 05/15/2012 http://t.co/7ugVwtna
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Crystal Perez: ...Pinterest is addicting!! So many ideas for Kylan and Kasandras birthday parties!!! Ahhhh!!
Medieval Times Dinner & Tournament: Check us out on Pinterest! http://pinterest.com/medievaltimes
Joann Reichard: Love's everyone
Mandy Adkins: New addiction: laying in the tanning bed playing on pinterest :-/ haha
Mark Miller: Not on Pinterest yet? Take a look at what I've been doing there, and feel free to ask me 4 invitation so u can get started. http://pinterest.com/markmilleritpro/
Monmouth College: Pinterest fans, you can now follow Monmouth College's pins! http://pinterest.com/monmouthcollege/
Sarah Hall: Just created an account on pinterest
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Cindy Cooper McBrayer: Okay - I'm addicted........To PINTEREST!!!
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Brian Aikin: Any of you who are following me on Pinterest, I feel it's fair to inform you that I don't get on there anymore. Made an account, got on one time, never got on again. That site is one of the most pointless sites I've ever come across.
Santosh Kiran: Fab.com Has 4.5M Members, CEO Wants To Work With Pinterest (But Doesn’t Actually Use It) http://ht.ly/1jVCKU
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Karie Afshar: Pinterest is being naughty today!
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Cindi Oberlin: Pinterest can be a collection of the strangest things. Like duct tape rings, DYI pore strips, home made underwear? I just have to ask "Why?" Really, why?
Hrythm Lbsim: Hey All, now you can follow your HR Club on Pinterest: http://pinterest.com/hrythm/# or on Twitter: @HrythmLBSIM or like the page: http://www.facebook.com/HRythmLbsim whether or not you are going to take HR as majors or minors, HR is about people, about everyone of you
Steve Bottoms: #getitrightordie
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A content sharing service that allows members to "pin" images, videos and other objects to their pinboard. Also includes standard social networking features such as ...
Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies ...
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Pinterest is an online pinboard. Organize and share the things you love. - Sign up for Twitter to follow Pinterest (@Pinterest).
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